The Real Value in the Client/Financial Adviser Relationship:
What do people first think about when looking for a financial adviser? The professional relationship that will arise probably isn’t particularly high up on the list. Yet, a strong client/financial adviser relationship is actually integral to the success of financial planning. So, we thought we’d take a look at where the value really lies when it comes to financial advice.
Firstly, there are many ways that value is expressed in the client/financial adviser relationship. We would say that, right? It’s a great sales pitch! But, it’s true. So, to start with, the most obvious value is the way advisers guide clients towards their financial goals. We’re here to help clients live their future ‘best’ lives, whatever that might be. So, offering clear, unbiased advice is one of the most obvious (and important) sources of value that comes from a good client/adviser relationship.
One of the reasons this value is so prominent is because it is quantifiable. Measurable things are tangible – it’s easy to ‘see’ the value you are receiving. If you are experiencing good returns, you might think your adviser a ‘hero.’ If they are less favourable, perhaps they’re a ‘villain.’
The truth is that no one can predict the markets. But the client/financial adviser relationship should be one built on trust. And crucially, that’s the trust that your adviser will recommend the right investments for you and your own particular situation. Sometimes you will see good returns and sometimes you wont. But they should always be appropriate for your own risk tolerance. Whats more, your adviser should be there to coach you through the ups and downs.
That’s right, the client/adviser relationship is also one of pupil and teacher, with lessons of staying calm and how to master financial climates, good and bad, high on the list of learning.
So, it turns out that there are other, more subtle, ways that adviser provides value. And further proving that is the way advisers can demonstrate whether you have the financial security to move your life forward in the direction you want to go.
Knowing your situation, and how you’re going to get from where you are, to where you want to be can provide a great confidence boost that can permeate through to all areas of your life. After all, at one time or another, we will all have been familiar with the impact feeling financially insecure can have on your moods, emotions and personal relationships.
Financial advice is about more than high returns
High returns are what we all hope for. Yet they can never be guaranteed. That’s why one of the most important take-aways from the client/financial adviser relationship is the value of a broader goal-based approach to investing, and building long-term trust that doesn’t waver when the market’s are down.
Returns aren’t the be-all and end-all. While high returns are something we all strive for, advice should be about much more than stock picking on behalf of an investor. Much of the value comes from the relationship itself. So, the client/financial adviser relationship should be one of cooperation and trust, that places the client’s life goals and finances in true alignment.
To us, the interpersonal aspect is one of the most valuable aspects of professional advice. So, if you would like to speak to one of our advisers to see the value they can bring to you, please do call us on 01243 767 469. Alternatively, you can email us from our contact page, and a trusted adviser will be in touch.
Written by Ian Barnett
Ian is an experienced Chartered Financial Planner as well as being a Fellow of the Personal Finance Society, with over 25 years’ experience in the financial services industry. With a broad range of client experience and expertise, Ian specialises in financial matters from Pre-Retirement Planning to Inheritance Tax Planning and all points in between.