Could Your Money Go Further:

In the past, spending money was exclusively bound up with purchasing an object. Even throughout the last century, few people would have thought that spending money could be used to simultaneously foster their own values. What this tells us is that attitudes to money evolve over time. And recent events, in particular, have thrown our finances (and what we attach importance to) into the spotlight like never before. So, could your money go further? And, if so, what might that mean to you? 

There are indeed certain things that many of us can’t avoid spending our money on. But generally speaking, it feels good to put your money where your mouth is and support the industries, businesses, and causes you care about. And, at a time when companies and individuals are struggling, we can see that our values really can play a crucial part in the way we choose to spend our money.

Where do our values lie?

An interesting study from Visual Capitalist reveals that different values hold different levels of importance around the world.  The study focuses on the results of over 500,000 surveys conducted in 152 different languages. It pinpoints 56 values that drive all human behaviour and highlights where certain values are more prominent than others.

Interestingly, although not necessarily surprisingly, the importance of family as a driving factor of behaviour was found to be nearly universal. In fact, of the nine geographic regions, five ranked family as the most important.  When it comes to the values found to be important cross-culturally, other than family, the top 10 were:

  • Relationships
  • financial security
  • a sense of belonging
  • community
  • personal growth
  • loyalty
  • religion/spirituality
  • employment security 
  • personal responsibility. 
How this can inform our spending habits

The more we know about our own values, the more we can improve our understanding of our attitudes and behaviours. In turn, this knowledge allows us to make more considered decisions around our financial planning.

This is particularly applicable when considering investment opportunities and which funds are right for us, but also applicable to our day-to-day spending. So, could your money go further? Yes! And incorporating your values into your spending habits is just one way of doing exactly that.

The complete results of the study can be found at So, please do check these out – some of the results are incredibly enlightening!  And, remember, if you need guidance on how to best align your finances with the values that are important to you, do consider talking to a financial adviser (like us!). An experienced professional can factor in your personal requirements, and give you peace of mind around how your money is being invested. 

Written by Chris Page

Chris is an experienced financial service professional who joined the business in 2013, as a result of his hard work and dedication he was made a director of the firm late 2014.

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